Bay Street has appointed Steves&Co. following talks initiated in Q3 2018.
The independent integrated agency will lead visual communication and strategy concepts whilst also advising on Media planning for the business, with support from Bay Street’s internal marketing team for the mall’s long-term strategies and objectives.
Steves&Co. is now responsible for marketing brand strategy and communications, with the first work being the visual repositioning for all marketing communications, being rolled out as a phased approach, which should kick off by March 2019.
Paula Camilleri, marketing manager at Bay Street, said: “I’m very excited about our new partnership with Steves&Co., as they seem to have the right creative mindset, and retail experience to deliver engaging campaigns for our mall experience.”
“We are really looking forward to collaborating with the Steves&Co. team on the various innovative marketing initiatives and campaigns that we’ve got lined up for the future.
Emily Micallef, the agency head of marketing, said: “Creatively, there is a very exciting opportunity to make a real difference and we are thrilled.”