Franks 125 Anniversary
As the fragrance and cosmetic retailer marked its 125th anniversary, Steves&Co. had the
privilege of creating a concept fitting of the luxury brand and its heritage.
The intention was to tell the story of FRANKS in an experiential and captivating way across
all campaign touch points.
The bespoke design was inspired by art nouveau, a style of art made popular when Franks
first opened its doors. Its floral elements are a tribute to the floral notes found in perfumes
and the pop of yellow creates a bold contrast to the black and white design.
Such a milestone deserved a
special edition of LUX Magazine,
the retailer’s annual publication
designed by StevesandCo.
The issue was crafted to engage
its readers, incorporating
the 125 design not only on the
front cover, but throughout the
This particular edition was
entirely composed around the
brand’s heritage and its history,
featuring stories from the
FRANKS OLD SHOPS
To further translate the FRANKS story, an experiential walk through was set up at FRANKS anniversary celebration. Three iconic store fronts were reconstructed, each guest passing through them when entering the event.