Franks 2018-2019 Campaign

For the sixth consecutive year, Steves&Co. was entrusted with FRANKS 2018 / 2019 Campaign from
concept, design, to execution.

While the last four years, our communication has centered around ‘Celebrating Heritage’ in the build up to the retailer’s 125th Anniversary, this year’s campaign refocused our message to ‘The Art of Living Beautiful’.

Our concept this year is a reflection
of artistic beauty with a twist,
that is the FRANKS brand: high-end,
elegant, sophisticated, timeless.
It’s about taking what is considered
classical beauty andmaking it your own,
with the individual taking center stage.
You are the canvas – FRANKS is the paintbrush.

Photography: Brian Grech
Videography: James Vernon
Make-up Artist: Justin Brincat
Models: Austeja Re,
Noticed Models Management; Dyan Azzopardi,
Supernova Model Management.