FrieslandCampina’s FRICO cheeses marketing account moves to Steves&Co.

Frico

The firm has acquired the premier cheese brand Frico’s strategy, creative and media buying account with an initial launch at the start of 2016.

Steves&Co.’s first work for Frico appeared in Q1 2016 as part of the advertising works by the creative agency. FrieslandCampina handed the marketing business to Steves&Co. without a competitive pitch. The creative team also handed social and viral campaigns through an active digital approach.

Carmelo Abela, the FMCG marketer and distributor, represents the Frico brand in Malta.