This client came to the firm with a unique request, one we were eager to take on. A new energy drink was to enter the international beverage market and its packaging required a striking edge.
Ducati Corse is all about pushing limits and breaking boundaries. The Ducati Corse persona strives for speed and the adrenaline that comes with it.
This text attempted to sell more than just a beverage, a lifestyle. The design stems from the brand’s ideology and existential image. Priority was given to iconising the beverage through a bold and edgy aesthetic with minimalistic
illustrations and a striking red lip.