Industry: Perfumes and Cosmetics
Services: AV ProductionBrandingDesignTechnology
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The Brief.

The Franks Christmas campaign is perhaps one of the most sought after creative briefs on the Maltese islands, and up until 2013, it was traditionally awarded to a different creative house each year. The aspirational beauty and fragrance retailer has provided Malta with luxury customer experiences for over 120 years – and the responsibility of representing the household brand was a great privilege and an exciting challenge for the creative team.

The Approach.

Following a hugely successful first campaign, which saw Franks dominate the marketplace with a series of eye-catching creative print and display adverts based on The Art of Living Beautiful, the retailer made an unprecedented decision to appoint Steves&Co. as the permanent incumbent agency. Since this investment, we’ve delivered a range of online and offline campaigns, including the most recent Christmas Campaign Absolutely Franks.

The latter has received great reviews for its execution and pertinence to Franks’ rich and varied history.

The Result.

On naming Steves&Co. as the agency to take Franks forward, Head of Marketing, Justine Bartolo had this to say:

“Just from taking a look at the Steves&Co. portfolio, I was convinced that they were the right agency for Franks. They are not just a young, dynamic and incredibly talented team; they make it a point to understand that branding, marketing and design is not just a job, but a way of life. Their work is up to date, of international standard and sophisticated. I trust them completely.”

We’re proud to be a part of the Franks story.