Libyan Investment Authority

Industry: Investments
Services: Branded InteriorsBrandingDesign
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The Brief.

LIA approached Steves&Co. due to its experience with domestic and international financial institutions, in order to reposition the sovereign wealth fund’s corporate image and presentation.

The Approach.

After thorough cultural and brand research, our firm led a rebrand for the Investment Authority touching on all corporate stationery and extending to branded interiors and business presentation tools.

A clearer more defined brand image was devised by Steves&Co. after research on financial advisory identity across the globe coupled with cultural identifiers.

The Result.

The LIA communicated praise at the new brand identity, which was acknowledged and liked by the chairman of the board.

Steves&Co. continues to provide support through various services to the LIA Advisory.