The Point has appointed Steves&Co. following a marketing concepts pitch process initiated in 2016.
The independent integrated agency will run a holistic hub for the business out of the Malta office, with planning support from The Point’s internal team for the mall’s long-term strategies and objectives.
Steves&Co. is responsible for marketing brand strategy and communications, with the first work being the visual repositioning for all marcomms, being rolled out as a phased approach.
Ilona Debattista, marketing manager at The Point, said: “I’m very excited about our new partnership with Steves&Co., as they seem to have the right creative mindset, and retail experience to deliver engaging campaigns for our mall experience.”
“We are really looking forward to collaborating with the Steves&Co. team on the various innovative marketing initiatives and campaigns that we’ve got lined up for 2017.
Steve Ciantar-Barbara, the agency chief executive, said: “Creatively, there is a very exciting opportunity to make a real difference and we are thrilled.”