Romano Cassar

Industry: Horticulture
Services: Branded InteriorsBrandingDesignTechnology
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The Brief.

A prominent florist and horticulturist, Romano Cassar has over 60 years of experience at the forefront of the vibrant Maltese horticulture industry. With outlets supplying as far as Covent Garden, it was important to the family-run business that the brand matched its reputation, especially in a fast-paced modern environment.

The name is synonymous with a reliable and high quality service, in fact, they are trusted with the floral arrangements at some of Malta’s most prominent events. In 2014 they approached the agency to bring that quality and reliability to the forefront of a revamped brand image that would sit primarily across the website, integrated e-commerce portal, and a number of bespoke POS deliverables.

The Approach.

The botanist tasked Steves&Co. to deliver a new aesthetic that would lend itself to a range of varied offline and online spaces. The challenge for the team was threefold. Firstly, it was vital to strike the right balance between a strong heritage and a contemporary identity.

Secondly, how would we arrange the revamped Romano Cassar to face a loyal customer base which was habitually used to perfection? How would we intelligently involve our audience? And lastly, how would we manipulate the new look and feel to sit comfortably across the website, branded vehicles and complement slips? In the early months of 2015, the digital and design teams worked closely to ensure the story they were telling was consistent, with fascinating results.

The Result.

Despite already enjoying a loyal and growing customer base, Romano Cassar was thrilled with its new brand, logo, symbol as well as the overall look and feel, enough to commission a follow-up pitch that culminated in Steves&Co. assuming creative and strategic responsibility for a number of key annual campaigns. We were proud to earn the right to do what we do best, tell compelling brand stories that are built to stand the test of time.

“We were happy with the far-reaching creative vision which Steves&Co. has proposed for our brand and with the strategic thinking that lies behind its development…New and exciting times lie ahead for our firm. Working with Steves&Co., we believe we are gaining a partner who will help us take fresh strides in terms of brand and market positioning, supporting our future growth.”

– Debbie Cassar, Director of Sales